Indonesian Minister of Tourism Boosts The Island of Bali Tourism Promotion to the Indian Market

Indonesian Minister of Tourism Boosts The Island of Bali Tourism Promotion to the Indian Market

The Ministry of Tourism and Creative Economy (Kemenparekraf) is enhancing the promotion strategy (soft selling) of Bali tourism to the markets of New Delhi and Mumbai, India. Deputy for Marketing of the Ministry of Tourism and Creative Economy / Baparekraf Nia Niscaya, said the steps taken were to maintain Indonesia's brand awareness, especially in the Indian market.

She said, later foreign tourists from India need not hesitate to travel in Indonesia, especially Bali in the new normal period."That's because the Indonesian government has prepared policies in tourist destinations as an effort to respond to the new normal, namely the clean, healthy and safe Indonesia movement (Cleanliness, Health and Safety / CHS)," said Nia during the webinar The Future of Indonesian Tourism Marketing in India, Tuesday (9/6/2020).

As many as 140 tourism industries from India and Indonesia were recorded to have participated in this webinar. Nia said the COVID-19 pandemic had changed many things in life, including the tourism sector. The imposition of physical distancing and large-scale social restrictions (PSBB) also changed the tourism marketing pattern in a short time. Therefore, a proper marketing strategy is needed with the aim of maintaining the existence of Indonesian tourism in each market. This means that tourism marketers must take bold steps by looking for new strategies and opportunities in dealing with this unfortunate situation.

"Hopefully, Indonesia will remain a favorite for foreign tourists to visit, especially foreign tourists from India," said Nia Niscaya. Nia also predicts that Bali, which is the prime tourism destination of Indian tourists. The island has many beautiful white sandy beaches, such as Balangan beach will become one of the main destinations that will recover relatively quickly and will be visited by many tourists once the pandemic is declared over. Through a poll, it was noted that Bali was still the favorite destination to be offered to Indian tourists with a percentage of 92 percent, while Yogyakarta and Lombok both received a percentage of 2 percent.

This article has been published on with the title Kemenparekraf Boosts Bali Tourism Promotion to the Indian Market, -India. Author: Reynas Abdila Editor: Sanusi